ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

In OOH News By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH

KAIA Ernakulam Distt chapter pro-actively rolls out govt campaign for prevention of COVID-19 virus spread

In OOH News By Rajiv Raghunath - March 20, 2020

KAIA and SPIA are taking the campaign to all parts of Kerala

PlayAds partners with State Govt to spread awareness about COVID-19

In Digital OOH By M4G Bureau - March 18, 2020

300 digital screens located at railway networks are being used to make masses aware about Coronavirus

Bihar media operators not geared up for using green options for OOH advertising

In OOH News By Bhawana Anand - March 04, 2020

The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising

Chitra Painters turns the spotlight on green practices with solar lighting

In OOH News By Bhawana Anand - February 27, 2020

Real estate brands have been supportive of green media, says Mahesh Chitraprakash, Director of Chitra Painters Group

Kerala govt flags down plastic-coated fabric for outdoor ad displays

In OOH News By M4G Bureau - February 25, 2020

Plastic coated fabric need to be replaced with cloth (plastic-free), paper (plastic-free) and polyethylene material

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad