JCDecaux India offers new OOH avenues at KIAB

In OOH News By Bhawana Anand - December 19, 2014

The company offers live display, floor branding and digital properties at the airport

JCDecaux's Digital Towers amazes passengers at Changi Airport

In Digital OOH By Bhawana Anand - November 24, 2014

Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

JCDecaux India introduces digital media at KIA, Bangalore

In OOH News By Bhawana Anand - September 22, 2014

The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens

Gionee breaks clutter in the outdoor with large displays

In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014

In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Sunfeast creates mini farmland at Bengaluru airport

In Campaigns By Mansi Lavsi - May 05, 2014

JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers

JCDecaux's 3D installation for BREN Corp at KIAB

In Campaigns By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

JCDecaux on an Outdoor cleaning drive in Delhi

In OOH News By VJ Media Bureau - January 02, 2014

The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .

Porsche 911 makes a stylish statement at BIAL

In OOH News By VJ Media Bureau - May 17, 2013

In association with JCDecaux, the stunning display of Porsche captures the elite passengers at the arrival gates in Bengaluru International Airport.