DOOH campaign spurs Singapore's fight against diabetes

In Digital OOH By VJ Media Bureau - January 05, 2017

Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

In Digital OOH By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Magnum made a lasting impression in Kolkata with an iconic installation

In Campaigns By Nabamita Chatterjee - October 18, 2016

Standing 18 feet tall, the magnificent Magnum installation was located next to the famed Singhi Park pandal in the city during October 5-11

Ice Age comes alive on streets of Mumbai

In OOH News By Satarupa Chakraborty - July 19, 2016

The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across the city.

Goodricke warms up Kolkata Book Fair with life-sized teacups

In Campaigns By Satarupa Chakraborty - February 29, 2016

Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.

PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Renault Kwid makes a bold statement at Mumbai airport

In OOH News By Satarupa Chakraborty - October 01, 2015

French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times OOH, the billboard used a mocked-up version of Kwid as an attachment, creating an illusion of real car hanging.

Projection mapping can add a new dimension to OOH advertising

In Digital OOH By VJ Media Bureau - April 28, 2015

Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.

Vodafone goes innovative for 3G roaming services in Odisha

In Campaigns By Nabamita Chatterjee - January 02, 2015

The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.

Fossil goes to its roots!

In OOH News By Mansi Lavsi - July 24, 2014

A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium