Results For "Innovation"
341 News Found
EFI: Riding high on innovation
In Viewpoints By M4G Bureau - March 19, 2014
EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .
United Technologies flies high on innovation
In OOH News By Nabamita Chatterjee - February 28, 2014
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
Vodafone's 121 magic in Bhubaneswar
In OOH News By Nabamita Chatterjee - February 13, 2014
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact
Tata Photon Max connects with Kolkata
In OOH News By Nabamita Chatterjee - February 10, 2014
Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.
'Hatim' unleashed on OOH with 3D effect
In OOH News By Bhawana Anand - February 10, 2014
The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch
Necessity drives innovation
In Viewpoints By M4G Bureau - February 10, 2014
Avinav Chaubey, AGM-Marketing, Muthoot Group on how the OOH comes in handy to connect with a localized audience.
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.
'Standard formats must be supported by innovations'
In Viewpoints By M4G Bureau - January 17, 2014
Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.
'Need specialist agencies with a pan India presence'
In Viewpoints By M4G Bureau - January 15, 2014
Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.