Fevicol bonds 30,000 woodworkers for community initiative

In OOH News By Bhawana Anand - December 23, 2014

Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their labour towards the betterment of the underprivileged section of society.

RED FM tunes into outdoor to promote'Raunac Ki Dilli - 10 Lakh Tere Haath'

In Campaigns By Bhawana Anand - December 17, 2014

The three-week outdoor campaign to support 93.5 Red FM's initiative'Raunac Ki Dilli - 10 Lakh Tere Haath,\' was executed at key intersections on the arterial roads, connecting roads of NCR towns & key markets in Delhi NCR besides media on metro stations/trains.

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

TOTAL Lubricants brands 48 aerobridges at IGIA

In OOH News By Bhawana Anand - August 05, 2014

TIMDAA executes the branding initiative, overcoming several challenges along the way

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Kolkata's Iswar Sankalpa boards auto to run UMHP campaign

In Campaigns By Nabamita Chatterjee - July 21, 2014

The initiative illustrates how social messages can be effectively communicated through OOH

Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings

In OOH News By VJ Media Bureau - June 13, 2014

This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities

Halonix lights up people's lives with novel OOH initiative

In OOH News By Bhawana Anand - May 30, 2014

The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon

In OOH News By Bhawana Anand - May 08, 2014

The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service