Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum

In Campaigns By M4G Bureau - April 27, 2022

Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others

MediaCom makes children’s wishes come true in magical outdoor campaign

In Digital OOH By M4G Bureau - April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

In OOH News By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences

‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’

In OOH Solutions By M4G Bureau - December 15, 2021

Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.

“OOH Expo will help media owners & suppliers find new partners”

In OOH Solutions By N Jayalakshmi - December 10, 2021

Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.

Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

In OOH News By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

Market trends point to bright future for retail media networks: Expert panel

In OOH News By M4G Bureau - August 19, 2021

Market trends point to bright future for retail media networks: Expert panel.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

In OOH News By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.

‘Engage innovators at campaign ideation stage’

In OOH Solutions By Pray Jani - June 04, 2021

Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.

‘Mounters have a key role cut out in campaign ideation’

In OOH Solutions By Pray Jani - May 27, 2021

Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.