Results For "Idea"
168 News Found
We will bring ideas, strategy, technology & capital together: Anup Jalan
In Viewpoints By M4G Bureau - November 04, 2015
APJ Enterprises intends to work with all sorts of clients in business sectors of mobile/digital advertising, OOH media ownership, OOH media services, education, real estate and infrastructure development
Star Cement goes big in the outdoors for Durga Puja
In Campaigns By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills
In OOH News By Hema Tiwari - April 13, 2015
These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects
Wishing Wall for Team India
In Campaigns By Nabamita Chatterjee - March 26, 2015
Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue
OOH is really about being clear: Trent
In Viewpoints By M4G Bureau - January 20, 2015
Innovation for the sake of innovation doesn't help. But take innovation and a strong idea and you've created something amazing.
Creating a lager effect
In Digital OOH By VJ Media Bureau - November 25, 2014
WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.
Horror strikes through OOH
In Digital OOH By VJ Media Bureau - November 24, 2014
WAX agency ideated and executed the campaign at strategic high-footfall locations of Canada including parks, trees, parking areas, bathrooms and drainers.
Tupperware captures audience through mall activation
In OOH News By VJ Media Bureau - November 04, 2014
In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.
