The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a...
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment,...
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Reaching consumers on the path to purchase has always been important: DPAA
Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO...
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry...
OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR...
