IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Collaborative approach from local bodies with IOAA is essential: Indrajit Sen

In OOH News By Nabamita Chatterjee - March 21, 2016

Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.

High Court nods to MCGM's hike in license fees for hoardings in Mumbai

In OOH News By Satarupa Chakraborty - February 02, 2016

After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.

IOAA steps out to promote outdoor advertising

In Campaigns By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Outdoor is an industry and should be treated as such: Noomi Mehta

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.

AAAI & IOAA sign joint agreement to streamline OOH business

In OOH News By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.

Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media

In OOH News By VJ Media Bureau - August 03, 2015

Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.

IOAA announces entries shortlisted for National Public Service Campaign contest

In OOH News By VJ Media Bureau - July 14, 2015

Winners to be announced on July 25 at OAC 2015

IOAA issues advisory on Service Tax compliance

In OOH News By VJ Media Bureau - July 13, 2015

The IOAA advisory states that under the Service Tax rules, firms must raise bills within 14 days of completion of service. Delays in this regard will attract penal provisions