Results For "II"
102 News Found
Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022
In OOH News By M4G Bureau - July 28, 2022
Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
In OOH News By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
In OOH News By M4G Bureau - May 05, 2022
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
RailTel invites RFPs for RDN on Build-Operate-Maintain basis in 2 regions
In OOH News By Rajiv Raghunath - March 29, 2022
The RDN projects have been placed in two clusters or regions – (i) North + East; and (ii) South + West; Pre-Bid Meeting on April 5
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
In OOH News By M4G Bureau - November 16, 2021
Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.
Meehiir Desai joins Fullerton India as Head of Marketing
In OOH News By M4G Bureau - July 05, 2021
Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.
OOH to grow bigger in tier II-III, says FICCI- EY report
In Research By M4G Bureau - March 30, 2021
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
