Hyundai taking its ‘Safe Move Phase 3’ to malls, schools

In Campaigns By Bhawana Anand - September 29, 2017

The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities

In OOH News By Satarupa Chakraborty - May 05, 2017

The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Hyundai Motor India crafts distinct presence on way to Bengaluru airport

In OOH News By Satarupa Chakraborty - October 06, 2016

The automobile major is building a concrete structure between two panels at an intersection close to Kempegowda International Airport for corporate branding