The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement...
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the...
The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones
The initiative illustrates how social messages can be effectively communicated through OOH
DOOH has the makings to make it big, say industry leaders
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
