Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Amit Gheji, Head - Marketing, Gulf Oil India, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 15, 2022

Amit comes with rich experience in marketing leadership, brand strategy, brand management, marketing communication, sales & shopper marketing, and led the charge for challenger brands in the categories of soaps & shampoos against strong market leaders.

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

‘Digital is beautiful and with so many possibilities’

In Viewpoints By Rajiv Raghunath - July 04, 2019

Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front