Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

‘pDOOH is truly transformational’

In Viewpoints By Bhawana Anand - November 25, 2019

Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Andrea Febbraio joins Lemma’s Advisory Board

In OOH News By M4G Bureau - September 18, 2019

As an advisor to Lemma, Febbraio would help the senior executive team with premeditated business advice & strategy to expand Lemma’s business globally