Results For "GroupM"
66 News Found
Digital media drives political advertising to record high
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium
Elections to raise advertising growth this year: GroupM
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
'Need more client participation to drive OOH innovation'
In Viewpoints By M4G Bureau - September 02, 2013
Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read onâ€¦
OAC 2013: Activation will have its own role to play
In OOH News By VJ Media Bureau - July 06, 2013
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.