UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Tier I & II markets geared to drive OOH growth

In OOH News By M4G Bureau - October 23, 2017

Rising consumerism in the non-metro markets augurs well for OOH advertising

Google launches teaser campaign around its soon-to-be launched smartphones

In Campaigns By M4G Bureau - September 30, 2017

The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event

Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30

In Digital OOH By Nabamita Chatterjee - May 08, 2017

The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007

Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands

In OOH News By M4G Bureau - March 01, 2017

The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions

Great Online Shopping Festival connects with audience through outdoor

In Campaigns By Bhawana Anand - December 31, 2014

The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the regular creative changeover across 30 locations in the country.

Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.

Airtel, Google promote free cyber zones at CCD outlets

In OOH News By VJ Media Bureau - November 29, 2013

The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.