Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika,...
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
