A backlit hoarding resting on top of a cement bag cut-out is one of the highlights of the OOH campaign
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri in the mind of their target viewers.
The brand promotes the message of democratization of the internet through fun filled activities at Movie Times theatre in the city.
Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead...
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
Edutainment channel ZeeQ has created an interactive kiosk at Mumbai airport for children and parents to enable fun based learning.
john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days
