Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

In OOH News By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

In OOH News By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.

Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom

In OOH Solutions By N Jayalakshmi - February 25, 2022

Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.

World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

Global ad spends to grow at 9.2% in 2022: dentsu forecasts

In Research By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

Hivestack launches pDOOH ops in Malaysia

In Digital OOH By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media

Haresh Nayak launches independent venture Connect Network Inc.

In OOH News By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

In OOH News By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

In OOH News By M4G Bureau - October 20, 2021

Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress