DMRC ridership grows, but Metro ad spends still low

In OOH News By Bhawana Anand - January 27, 2021

The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020

Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion

In Campaigns By M4G Bureau - October 27, 2020

Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services

DMRC announces rebate package for OOH media owners till end of 2020

In OOH News By M4G Bureau - October 19, 2020

The rebate beyond December 31, 2020 shall be communicated in due course of time.

DMRC seems to rely on outdoor advertising to recover loss

In OOH News By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

DMRC refers to government guidelines for defer rental payments

In OOH News By M4G Bureau - July 06, 2020

The metro authority shows support towards tenants but the final decision will take time as pandemic continues

DMRC opens tender for Line 9 exclusive train rights

In OOH News By M4G Bureau - March 09, 2020

Last date to submit tender is 23rd March 2020 and the tender will open on 24th March 2020

Tata Tea Premium touches Delhiites’ hearts via its lifeline

In Campaigns By M4G Bureau - December 18, 2019

As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping

DMRC metro check-in facility to make airport bound passengers’ travel convenient

In OOH News By M4G Bureau - November 20, 2019

The facility at present caters 400-500 passengers of Air India and Vistara every day

AAP uses metro media to seek public opinion on proposed free ride scheme

In Campaigns By M4G Bureau - July 05, 2019

The ruling Delhi Government calls out to commuters in the ladies’ coaches of Delhi metro