‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
The association provides a special complementary registration code to Indian attendees
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
DPAA has created a community environment in which members drive and promote their digital capabilities
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
