OOH worldwide market projected to grow by US$ 11.1 Billion

In OOH News By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

‘A salute to the heroes who fought Covid-19’

In Gallery By M4G Bureau - March 24, 2020

In China, the DOOH screens thank Medical staff who treated COVID-19 coronavirus patients at a hospital in Wuhan, China's central Hubei province

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

DAN appoints Cheuk Chiang to lead Greater North business in APAC

In OOH News By M4G Bureau - November 29, 2019

Chiang will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea

Shenzhen Leyard seizing market opportunities in DOOH components’ supply

In Digital OOH By Pray Jani - September 09, 2019

This approach helps keep the costs low

‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites

Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean