The campaign rolls out as winter sets in
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation...
Reaching consumers on the path to purchase has always been important: DPAA
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage...
Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.
Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”
POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions
