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Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
Feel the 'Silk' melt as you walk
In Gallery By - December 10, 2013
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates
Cadbury Gems goes vibrant with'Raho Umarless' campaign
In OOH News By VJ Media Bureau - May 23, 2013
Cadbury along with Bates created this lively and vibrant OOH campaign about having fun with colours to target the young and old alike.