Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally
Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns
New advertising technology integration delivers global omnichannel retail media solution
India’s stories and messages of sustainability; from combating local or global issues such as climate change, poverty, illiteracy, to improving healthcare, sanitation or inclusion to be...
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker...
Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem
This Extended Producers Responsibility (EPR) was rolled out under the guidelines of CPCB, Govt. of India
The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties
