Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Prince Pipes makes a big statement on Lucknow cityscape

In Campaigns By Prantika Ghosh - August 12, 2022

Sketch Street Media rolled out the branding initiative

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

In Campaigns By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign

Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 05, 2022

Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.

Shree Advertising & Marketing takes up branding rights at Imagicaa theme park

In OOH News By Prantika Ghosh - July 04, 2022

The branding rights have been acquired for a period of 5 years.

Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

In OOH News By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences

In Campaigns By M4G Bureau - June 22, 2022

‘Beauty Coaches’ showcase Medimix skin care solutions

Sadhna acquires rights for branding Kolkata Metro Rail a/c coaches

In OOH News By N Jayalakshmi - May 31, 2022

The company has won a 3-year contract for exterior and interior ad displays on eight coaches

Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN

In OOH News By Rajiv Raghunath - March 11, 2022

Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.

“OOH has a higher sticky factor compared to other mediums”

In Viewpoints By N Jayalakshmi - December 23, 2021

Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…