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2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22
In OOH News By M4G Bureau - December 20, 2023
The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
DDX Asia inaugurated at Nehru Centre, Mumbai
In OOH News By M4G Bureau - December 08, 2023
DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, was inaugurated today at the Nehru Centre, Worli, Mumbai, by Pawan Bansal, Chairman - IOAA, Rajneesh Rawat, Managing Director - Origins Group, Sanket Rambhia, CEO - Xtreme Media, and Mac Gangam, CEO - Shenzhen Atenti Technologies.
Apruva Sircar, SVP & Head – Marketing, Bandhan Bank to anchor 2nd M4G OOH Quizathon on Dec 22
In OOH News By M4G Bureau - December 01, 2023
Winner will receive a cash prize of Rs 20,000 and the Runner-up Rs 15,000
IOAA appoints Praveen Vadhera as CEO
In OOH News By M4G Bureau - November 20, 2023
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP
In OOH News By M4G Bureau - October 30, 2023
In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.
Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh
In OOH News By M4G Bureau - October 27, 2023
The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.
Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market
In Campaigns By M4G Bureau - October 17, 2023
The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.
Bata India turns Mumbai’s Band Stand into fashion runway with a one-of-its-kind #BataRampWalk
In Campaigns By M4G Bureau - October 13, 2023
Grand culmination celebrates style, confidence and comfort with City Casual Collection
‘Media owners & agencies should look to work in unison’
In Gallery By - October 06, 2023
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)