Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

Maruti Suzuki takes Ciaz on an OOH drive

In Campaigns By Bhawana Anand - October 31, 2014

The three-stage OOH campaign was executed by Laqshya Media Group

Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale

In Campaigns By Bhawana Anand - October 08, 2014

The campaign set off much discussion across media and e-commerce circles

Laqshya Solutions rolls out TATA Goldplus high-decibel campaign

In Campaigns By Bhawana Anand - September 10, 2014

The OOH firm has used some 1,200 media units across 32 cities for the campaign

PS Srijan goes outdoor to promote Ozone project in Kolkata

In Campaigns By Nabamita Chatterjee - August 04, 2014

Laqshya Media has executed the campaign, using large formats at vantage points across the city

Flipkart taps tier 1 , 2 cities through OOH

In OOH News By VJ Media Bureau - April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

Study reveals growth in OOH spends

In OOH News By VJ Media Bureau - November 22, 2013

A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.

Outdoor Media Integrated is now Laqshya Solutions

In OOH News By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

Videocon's festive OOH promotes D2H in the East

In OOH News By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

Maruti's new OOH drive for Wagon R Stingray

In OOH News By VJ Media Bureau - September 25, 2013

Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.