Results For "Africa-Forum"
23 News Found
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
In OOH News By Rajiv Raghunath - April 03, 2024
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
‘OOH Audience metrics a must for data-driven decision-making’
In OOH News By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
‘Sustainability is core to OOH’
In OOH News By Rajiv Raghunath - March 29, 2024
Key takeaways from a session on sustainability at the WOO Africa Forum
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
In OOH News By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
‘We Must DOOH Better’
In OOH News By Rajiv Raghunath - March 19, 2024
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Collaborate, innovate, and adapt to the changing landscape: Chris Botha
In OOH News By Rajiv Raghunath - March 18, 2024
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
In OOH News By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
In OOH News By Rajiv Raghunath - March 14, 2024
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.