Ajay Mody, Owner of Alliance Signotech, sheds light on the evolving landscape of DOOH advertising, from advanced technologies to the challenges of licensing and service
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
