Cera presents "This Is Your Space. Play It Your Way" campaign at Mumbai Airport’s T2

In Campaigns By M4G Bureau - September 20, 2023

Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.

Manish Menon joins Madison World to Head Human Resources

In OOH News By M4G Bureau - September 20, 2023

Manish will serve as the Vice President of Human Resources and will be based out of the agency’s Mumbai office.

How local restaurants can harness the power of OOH to bring in more customers

In Research By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

In Digital OOH By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.

Disruptive thinking - the secret sauce to business transformation.

In Gallery By - September 15, 2023

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

In Campaigns By M4G Bureau - September 15, 2023

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.

StepOneXP forays into Singapore amidst rapid growth in India

In OOH News By M4G Bureau - September 14, 2023

The strategic expansion will help StepOne serve the growing Indian startup base in Southeast Asia.

Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

Rajkot Rajpath invites e-Tenders for advertisement rights

In OOH News By M4G Bureau - September 13, 2023

The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.

A habit of success at Prakash Arts

In Gallery By - September 13, 2023

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath