Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
Under the change in leadership roles, Raju Markandeya has been elevated as the new COO while Adil Khan has taken over as Head - North region.
Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.
Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.
Beverage brand Cocofly chooses multi-format OOH mediums as their launch pad along with other media in Delhi and NCR.
Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
Havas Media Group has recently appointed Kunal Jamuar as Managing Partner, Havas Media, West and South and Chanchal Shaktawat as Vice President, Planning, Western India.
Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.
The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer...
