Madison Media wins media mandate of Policy Boss/Landmark Insurance

In OOH News By Satarupa Chakraborty - January 06, 2016

Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison's Mumbai office.

Kinetic paints Kochi red with Vodafone campaign

In Campaigns By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.

Coca Cola's festive bow brings cheer around UK

In Digital OOH By VJ Media Bureau - December 30, 2015

The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy steps”.

Bubbly's Rhapsody Goes Outdoor

In Campaigns By Nabamita Chatterjee - December 29, 2015

The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.

Unconventional solutions without restriction is the need of the hour

In OOH News By Athira Nair - December 28, 2015

A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.

Regulations can break clutter

In OOH News By Athira Nair - December 28, 2015

Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.

Street Furniture is a growing opportunity in Kerala

In OOH News By Athira Nair - December 28, 2015

Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.

Samsung Gear S2 launches holiday campaign across the world

In Digital OOH By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

Kerala is an emerging OOH destination for brands

In OOH News By Athira Nair - December 23, 2015

A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.