The brand hit the streets of Mumbai to create a big impression on its target audience
The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities
The company will market the airport media placed inside & outside for 10 years of duration
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
The company made its way to the top amidst stiff competition – there were 33,000 nominations for the awards
The Bengaluru OOH landscape is dotted with bared hoarding structures
