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Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

The innovations entailed use of “Kaalink” — ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

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The innovations entailed use of “Kaalink” — ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

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