Drawing eyeballs to gripping movie series

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• Insights

  Dipankar Sanyal on the need for iconic OOH destinations in India

• Ad Policies & Regulations

  Monopoly fears rise as BBMP pushes new Outdoor Ad policy

• Campaigns

  Nykaa’s new OOH campaign is all about staying ahead of the curve

• Campaigns

  Roff takes humor route with ‘Naak kat gayi’ OOH campaign

• Industry News

  IOAA urges Finance Minister to cut GST on Outdoor Ads from 18% to 5%

• OOH Adtech

  Lemma hits global milestone with 3.5 million DOOH screens