‘Let’s put pedal to the metal and go fast forward on digital’

Trending

• Creative Concepts

  Nykaa takes over Bandstand with a giant pink birthday cake

• Sustainability

  Ocean Outdoor enters third year of Pinwheel partnership to build on environmental impacts

• Tenders

  UPMRC invites bids for exclusive OOH rights on Kanpur Metro Corridor

• Innovative Use

  Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi

• Campaigns

  Instamart taps into festive insight with ‘InstaSona’ gold-digging OOH activation

• Ad Policies & Regulations

  MMB’s new policy formalises coastal OOH, but raises the cost of entry