This I-Day let’s take a pledge to make OOH green

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• Campaigns

  IKEA puts the mess behind its tidy billboards

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  IGP turns sibling stories into billboard moments

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  BOSCH takes its Onam celebration to the backwaters

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  Swiggy turns a dumpster into a sibling banter board this Raksha Bandhan

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  BMW takes its luxury message to the streets of South Bombay

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  Spotify turns fan-made playlists into hyperlocal OOH