OOH News Technology: driving element for both cinema and OOH industry Technology: driving element for both cinema and OOH industry Published on September 8, 2022 By admin Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.” Related Topics: Trending Campaigns Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard Creative Concepts Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage Contracts & Investments TVS Motor appoints Dentsu for integrated media mandate Industry News US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples Talks OOH Mantra Ads joins Gujarat Talks OOH as Associate Sponsor Talks OOH Rohit Chopra of Times OOH joins Gujarat Talks OOH panel on infrastructure-led growth