OOH News Technology: driving element for both cinema and OOH industry Technology: driving element for both cinema and OOH industry Published on September 8, 2022 By admin Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.” Related Topics: Trending Creative Concepts Chupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi Campaigns Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation Campaigns A marriage of wearables announced in style Creative Concepts Grab uses clever shadow-play billboard to reveal the impact of rider earnings Campaigns Does Skittles’ ‘Irritate the Rainbow’ campaign really irritate? Markets in Focus 68% of marketers would increase OOH spend with reliable third-party data verification