OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Creative Concepts Noice turns a truck into a maximalist moving OOH experience Campaigns Ethnix by Raymond brings a wedding to Gurgaon’s streets with ‘Mandap on Wheels’ Campaigns Astrotalk turns its most common roast into an OOH campaign Digital Network WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat Campaigns Sour Patch Kids takes a playful swipe at Oreo Talks OOH Sitemax Media LLP joins Gujarat Talks OOH as Associate Sponsor