OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Campaigns boAt and Zepto electrify streets with connected OOH campaign International Events T&P and TBWA\MCR secure Gold for in Ocean Outdoor’s annual Digital Creative Competition Uncategorized Spykar’s ‘Daur Apna Hai’ OOH campaign in Gujarat