OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Campaigns Lotus Biscoff announces India launch with OOH takeover Company News Omnicom-IPG Merger: Omnicom retires DDB, FCB, and MullenLowe in global creative restructure People Manish Bandlish resigns as Mother Dairy MD People Prateek Roy appointed as Associate Vice President – Madison Turnt Tenders Solutions Advertising bags exclusive media rights of Pune Metro Campaigns Nykaa’s unapologetic Pink Friday sale OOH campaign