OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Contracts & Investments Mubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal Markets in Focus Global OOH market set for strong growth: Polaris Market Research People Britannia Industries appoints Puneet Das as CMO, Siddharth Gupta elevated to VP- Marketing Campaigns IGP launches two-way interactive billboard for Valentine’s Day gifting Tenders Lucknow Metro invites bids for semi-naming media rights Campaigns KitKat taps Valentine’s Day moments with contextual bus shelter OOH