OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Insights Dipankar Sanyal on the need for iconic OOH destinations in India Ad Policies & Regulations Monopoly fears rise as BBMP pushes new Outdoor Ad policy Campaigns Nykaa’s new OOH campaign is all about staying ahead of the curve Campaigns Roff takes humor route with ‘Naak kat gayi’ OOH campaign Industry News IOAA urges Finance Minister to cut GST on Outdoor Ads from 18% to 5% OOH Adtech Lemma hits global milestone with 3.5 million DOOH screens