OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending OAC Amita Sagar, Head of marketing for BHIM Payments App, to address OAC 2026 on winning the attention war OAC Xtreme Media to showcase next-generation LED display innovations at OAC Expo 2026 Campaigns Chandak amplifies ‘Roar of the Rare’ with premium OOH campaign across Mumbai OAC Anand Singh Saluja of Oppo India to join OAC 2026 panel Insights Intelligent, connected and data-driven: LG’s vision for the future of DOOH OAC Rohit Sinha, VP and Marketing Head of Mana Projects, joins a dynamic panel at OAC 2026