OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending OAC CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025 OAA Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury OAA General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury. Industry News ‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels OAC Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo International Events WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress