OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Campaigns PDSN Media executes SBI’s turnkey branding takeover on Metro Aqua Line 3 Campaigns Muthoot Finance’s “Sona Kya Nahi Kar Sakta” OOH campaign Creative Concepts Nykaa turns Mumbai’s Carter Road into a sun-care playground Creative Concepts KFC builds buzz in Vizag with a towering sand bucket activation at RK Beach Insights OOH’s male leaders speak up on Gender Inclusivity Campaigns Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding