OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Campaigns Pantene turns Singapore commuter corridor into an immersive OOH brand experience Brand Insights ‘Make OOH more affordable & accessible to regional brands’ Campaigns Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign Insights “OOH needs better accountability” Campaigns Grogu takes over Sankofa Square fountains in immersive OOH activation Campaigns Tourism and Events NT positions the Northern Territory as ‘None of a Kind’