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“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”

“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”

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“OOH shouldn’t be treated as a medium, it should be transformed into a destination”
Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”

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