OOH News Indian OOH industry must take lead in Programmatic, urges Mathew Dearden Indian OOH industry must take lead in Programmatic, urges Mathew Dearden Published on August 30, 2019 By admin Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide Related Topics: Trending Insights Why is India’s digital signage market not looking beyond the screen? Campaigns Flipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution Campaigns Lloyd puts its TV screen on a billboard in Noida Insights OOH’s Adtech Moment: Are We Ready to Claim it? Campaigns BRND.ME’s perfume brand Villain puts its Gold Revolver on the move across Bengaluru Campaigns HARIBO gives Starmix a creative OOH makeover