OOH News ‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’ ‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’ Published on December 4, 2017 By admin The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference Related Topics: Trending OAC #OAC 2026: ‘Beyond billboards lies the real OOH business’ People Tanvi Swami joins PepsiCo as Marketing Director for Pepsi, 7UP and Mirinda OAC #OAC 2026: ‘When the medium becomes a movement, it stops being just media’ – Alok Chitre of Rajasthan Royals Campaigns Checkout.com makes the invisible impossible to ignore with striking OOH OAC #OAC2026: Why tomorrow’s marketer must think like a technocrat and feel like a storyteller Campaigns Zepto and KFC spark witty OOH conversation around the everyday dinner dilemma