OOH News ‘DMRC has made a paradigm shift in its advertising business approach’ ‘DMRC has made a paradigm shift in its advertising business approach’ Published on December 1, 2017 By admin Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference Related Topics: Trending Campaigns DS Group extends ‘Living Billboard’ green plantation initiative to Mumbai Campaigns JLR turns London’s Clapham Colossus into a stage for Range Rover Sport Campaigns Daikin turns up the cool with ‘Carefree Summers’ OOH campaign Creative Concepts ZILO translates ‘Try at Home’ into physical OOH Insights Inside Mumbai Metro: A Walkthrough of a high-impact OOH ecosystem Insights ‘OOH will evolve into a tech-enabled, measurable medium by 2030’