OOH News ‘DMRC has made a paradigm shift in its advertising business approach’ ‘DMRC has made a paradigm shift in its advertising business approach’ Published on December 1, 2017 By admin Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference Related Topics: Trending Creative Concepts Chupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi Campaigns Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation Creative Concepts Grab uses clever shadow-play billboard to reveal the impact of rider earnings Markets in Focus 68% of marketers would increase OOH spend with reliable third-party data verification DDX Asia Chirag Shah of Lumocast on what the Digital Display Market is demanding People Motorola India appoints Ipshita Chowdhury as new marketing head