‘M4G Talkies’: Watch out for the new drop as marketers reveal their candid takes

“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand,” said the man who is universally considered the father of advertising — David Ogilvy. 

Well, David Ogilvy might have been referring to the creative folks who power the world of advertising, but there’s another tribe that perseveres equally to create and nurture a brand – the brand marketers. These are the people who often don many hats in order to take their brand to the consumers, the ones who are the reason a medium like OOH exists.  Welcome to ‘M4G Talkies’ – a new series from Media4Growth, that throws the spotlight on brand marketers.   

Anchored by senior industry professionals such as Meenakshi Menon, M4G is a series of conversations with brand marketers across industries, who share their journey, experiences, and take on a range of things.  

From what drew them to marketing, and how they find their mojo, to why OOH matters to their brand, and more; M4G will aim to unbox a range of insights that are of relevance to the whole brand marketing/advertising and OOH eco-systems.   

The first episode of M4G Talkies features Abhishek Shetty, Marketing Head at Swiggy Instamart, in a lively conversation with Meenakshi Menon, where he talks about how he found his ‘Aha’ moment of calling, why he loves what he does, what defines the Swiggy customer, and more… Catch a sneak peek here.