M4G Talkies Episode 3: AI, endurance & intelligent media with Kedar Ravangave

In Episode 3 of M4G Talkies, Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank unpacks the structural shift underway in modern marketing, where the role of marketers is moving beyond campaign execution to building intelligent, semi-autonomous systems. He discusses, with Meenakshi Menon, Founder of GenSxty Tribe, on how AI is not just improving efficiency but fundamentally changing where leadership time is spent, from content production to judgment, system training, and decision architecture. Drawing parallels from endurance sports and mountaineering, he reflects on resilience, mental conditioning, and navigating ambiguity, qualities he believes are equally critical in building high-performance marketing teams. 

A significant part of the conversation focuses on the transformation of legacy media, particularly OOH. Kedar highlights how programmatic capabilities, measurement frameworks, and contextual storytelling are reshaping DOOH into an intelligent, responsive medium. He shares insights from Kotak Mahindra Bank’s own initiatives, including building programmatic networks across physical assets, and explains why trust, context, and intelligence form the core pillars of BFSI communication in public environments. From AI-led brand systems to real-world media infrastructure, the episode frames a future where technology and physical presence work in tandem to build enduring brand impact.