Media Planning & Buying
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
Reaching consumers on the path to purchase has always been important: DPAA
Retail media is integral to omnichannel marketing and becoming a key constituent of the DOOH ad space. This year’s DPAA Global Video Everywhere Summit, to be held in New York on October 11, will be addressed by top brand marketers Erika Wykes-Sneyd, VP Global Marketing, Adidas; Kathleen Hall, Chief Brand Officer, Microsoft; Ben Aronson, VP Consumer Marketing, Wolverine Worldwide; Meghan Grant, President, US Media, Havas Media; and Paul Woolmington, CEO, Canvas Worldwide.
Two major retailers Diego Vaccarezza, VP of Enterprise Media at CVS Health and Kristin Patrick, Chief Marketing Officer at Claire’s will be talking about the challenges and successes of marketing in today’s post Covid world.
A DPAA communication states, “Reaching consumers on the path to purchase has always been important and now increasingly brands are reaching and engaging with them at the point of purchase.”