UPMRC invites tenders for co-branding & advertising rights in Agra Metro Stations

The Uttar Pradesh Metro Rail Corporation Ltd. (UPMRC) has issued an open e-tender, AGAR-10, for the licensing of co-branding and inside advertising rights across four key underground metro stations of the Agra Metro Rail Corridor-1. This initiative aims to provide businesses with significant opportunities for brand visibility within Agra’s developing metro network. 

Tender overview and scope 

The tender specifically covers four underground stations: Medical College, Agra College, Raja Ki Mandi, and R.B.S College. The successful bidder will be granted rights to design, procure, install, manage, operate, maintain, market, and sell advertising opportunities within these stations. The license agreement is for a period of 3 years. 

Key dates for AGAR-10 tender 

Prospective bidders should note the following critical dates for the tender process: 

• Tender document availability: From July 3, 2025 (11:00 hrs) to August 21, 2025 (15:00 hrs) 

• Last date for seeking clarification: July 24, 2025 (up to 18:00 Hrs) 

• Pre-bid meeting: July 24, 2025, at 15:00 Hrs, conducted via video conferencing (Google Meet, Microsoft Teams etc.). Participants must provide details at least 24 hours prior. 

• Tender submission start date: August 11, 2025 (11:00 hrs) 

• Tender submission end date: August 21, 2025 (15:00 hrs) 

• Tender opening date and time: August 22, 2025, at 15:00 Hrs 

Eligibility criteria 

The tender is open to eligible applicants including proprietorship firms, partnership firms, companies, corporations, Joint Ventures (JV), or consortiums. 

Key eligibility requirements include: 

• Average annual turnover: A minimum average annual turnover of Rs. 24.22 Lakhs per station for the last three financial years (FY 2022-23, 2023-24, and 2024-25). This amount scales with the number of stations bid for (e.g., Rs. 48.44 Lakhs for two stations). Audited financial statements certified by a Chartered Accountant are required. 

• JV/consortium rules: In a JV/Consortium, the Lead Member must maintain a minimum 51% share, and any other member’s stake must not be less than 20% throughout the license tenure. All members are jointly and severally liable. 

• No blacklisting: Applicants must not have been blacklisted, debarred, or convicted by any Government of India/State Government/Government undertaking. A “Verification Statement” (Annexure 10) is required. 

• Conflict of Interest: Tenderers must not have any conflict of interest; participation in more than one bid will lead to disqualification. 

Bidding and submission process 

Bids must be submitted exclusively online through the e-tendering portal, 

https://etenders.gov.in/eprocure/app. Tenderers must be registered on the portal and possess a valid Class-II or Class-III digital signature of the authorized signatory for downloading and uploading documents. 

Bidders are advised to visit the e-tendering portal regularly for any updates, addendums, or clarifications issued by UPMRC. UPMRC reserves the right to accept or reject any or all proposals without assigning reasons.