Tenders
Telex Advertising wins Western line train wrap rights
The mandate covers below-window vinyl wrapping across 17 EMU rakes on Mumbai’s Western Railway line.
Telex Advertising has been awarded the contract for the display of advertisements through below-window vinyl wrapping on 17 EMU rakes operating across Mumbai’s Western Railway line. The mandate further consolidates the company’s presence within one of India’s most high-impact transit advertising environments.
The Western Line remains among Mumbai’s busiest suburban rail corridors, witnessing heavy daily commuter traffic across key residential and commercial catchments. With branding executed in the below-window format, advertisers gain extended visibility across long-distance train routes, ensuring consistent exposure through multiple station halts and peak-hour journeys.
The vinyl wrapping rights allow brands to leverage the moving media format for sustained recall, hyperlocal penetration, and mass urban reach. Unlike static station media, train wraps function as mobile billboards—travelling across the length of the network and interacting with diverse commuter segments throughout the day.