Podhigai Media Group secures exclusive advertising rights for Vadapalani Metro Station, Chennai

Podhigai Media Group has expanded its media footprints in the southern markets by acquiring the media rights of Vadapalani Metro Station’s Semi-Naming & Branding Opportunity. The rights, awarded on the basis of a tendering process, whereby the firm will be handling branding and advertising exclusively. 

Vadapalani Metro Station is located on the busy Arcot Road, adjacent to Nexus Forum Vijaya Mall (Forum Mall) and surrounded by a dense retail, commercial and residential catchment. Vadapalani is an important interconnecting station between the existing network and the Yellow Line, adding to its commuter significance. 

The acquisition will create an opportunity to integrate the brand name and logo with the station name, creating a strong and consistent brand–destination association. Opportunity for 360° internal and external branding across approved station touchpoints, creating an immersive brand environment is also being considered. 

Raja Seeni – Commercial Director, Podhigai Media Group, said “The Chennai metro stands testament to India’s mobility revolution. It has now turned out to be a real lifeline for the city, fast-tracking its residents toward their goals. We are proud to be associated with CMRL, this milestone in modern infrastructure will continue serving and supporting generations of Chennaiites. 

Amit Kanani – Vice President – Sales, Podhigai Media Group said, “Winning this prestigious tender is a proud moment for us. We are one of the few OOH companies that have partnered with major public and private infrastructure projects, including Airport, Metro Trains, Railways, Tech Park, now the metro station branding rights. This contract strengthens our position and enhances our ability to deliver exceptional services to our customers across diverse sectors.